<p>Cocoa as it <strong>should</strong> taste.</p>

AROMATIC-GRADE COCOA

Cocoa as it should taste.

We've rediscovered what drinking chocolate was always meant to be. Not thick, not masked by sugar. Alive. Complex.

The kind of moment you'll find yourself reaching for every evening.

Scroll

100%

Single Origin

Zero

Fillers or Additives

Small

Batch Roasted

Free

UK Shipping £25+

Rediscovering cocoa.

The difference between what you know and what cocoa can be.

What it isn't.

Not thick. Not a sugar delivery system masked by fillers. Not the result of over-processing.

The misconception exists because that's what most people have been sold for decades.

What it is.

Cocoa as it tastes when properly sourced, carefully roasted, and micro-milled. Silky. Aromatic. Complex.

A moment to actually taste it.

Our Story

Born from
a quiet obsession.

It started with a question: why does hot chocolate taste nothing like actual chocolate? The answer led us to single-origin farms in Colombia, Peru, and beyond.

We found farmers who treat cacao like fine wine producers treat grapes. We learned the art of small-batch roasting.

hands holding cocoa beans

Where it begins.

Each origin tells a different story. You'll taste it in every cup.

Colombia

Heritage Blend

Smooth and velvety with zero bitterness. Notes of red fruit that deepen into a warm, lingering cocoa finish.

Peru

Salted Caramel

Peruvian cacao meets Himalayan salt. Buttery richness balanced by mineral depth.

Mexico

Spiced Blend

Warming cinnamon and gentle chilli. Not 'hot-spicy' - cozy-warm. A nod to ancient tradition.

How it changes an evening.

Real moments from people finding their calm.

Sarah M.
London

"The first sip stopped me. I actually tasted chocolate—not sweetness, not thickness. Just... cocoa."

★★★★★
Emma T.
Bristol

"I've tried everything. This is different. My evenings don't feel complete without it now."

★★★★★
Rachel K.
Manchester

"I bought it thinking it was indulgence. Turns out it's clarity. Worth every penny."

★★★★★

The Collection

Four expressions. One philosophy: taste the cocoa.

Heritage Hot Chocolate pouch - a rich, classic cocoa with deep chocolate and vanilla notes. Heritage Drinking Chocolate 200g The Foundation Contains milk

Deep, floral, intensely smooth. Colombian cacao with zero bitterness. The one that started it all.

£9.49
Most Popular
Mexican Spiced Cocoa pouch - warm, spiced, and perfect for your daily ritual. Mexican Spiced Drinking Chocolate 200g Warming Spice Plant-based

Cinnamon warmth with a whisper of chilli. A slow, building heat that soothes rather than burns.

£9.49
Salted Caramel Cocoa pouch by The Gentle Mug - indulgent, golden, and soft on the senses. Salted Caramel Drinking Chocolate 200g Sweet & Savoury Plant-based

Peruvian cacao meets Himalayan salt. Buttery richness balanced by mineral depth.

£9.49
Japanese Matcha Cocoa pouch - a green tea and cocoa fusion for calm and balance. Japanese Matcha Drinking Chocolate 200g Calm Energy Plant-based

Ceremonial matcha meets craft cocoa. Clean, focused energy without the coffee crash.

£10.49

Begin Here

Three ways to find your unwind.

The Complete Collection
Hot chocolate being poured into a handmade ceramic mug - rich, foamy, and comforting.

The Signature Trio

Micro-Milled · Lower Sugar · The Unwind

Real indulgence is not sweetness. It is texture. We source rare Aromatic-Grade Cacao and micro-mill it to preserve the complex fruit notes. The result: rich, heavy and coating.

Heritage

The Sunday evening reset. Smooth, velvety chocolate with zero bitterness. A hug in a mug. Contains milk

Japanese Matcha

The afternoon slump breaker. Earthy, grassy sweetness with clean energy. No jitters. Plant-based

Salted Caramel

The reward. Buttery caramel balanced by Himalayan salt. The perfect replacement for evening wine. Plant-based

The Unwind

How to make it. How to feel it.

1

The Measure

One heaped spoon (25g) to 200ml of hot milk. We prefer oat or whole milk for its creaminess. Start there. Adjust to taste.

2

The Wait

Let it sit for a moment. Watch it bloom. The aroma will tell you when it's ready. This pause is where the unwind begins.

3

The Taste

First sip, hot. Let it coat your mouth. You'll taste the terroir; each origin tells a different story. That's the point.

Coming Soon

The Explorer Club

A journey through the world's finest cacao. Members will receive exclusive micro-batches from a new origin every quarter.

First Stop: Tien Giang, Vietnam.

Questions

Everything you might wonder.

How is this different from regular hot chocolate? +
Most hot chocolate is heavily processed and loaded with sugar to mask low-quality cocoa. Ours is single-origin, aromatic-grade cocoa that's micro-milled and small-batch roasted. You'll actually taste the chocolate—its complexity, its origin, its terroir.
Is it suitable for vegans? +
Yes. All our blends except for the Heritage blend are 100% plant-based. Just use your favourite plant milk; we particularly love oat milk for its creaminess.
How many servings per pouch? +
Each full-size pouch contains approximately 8 generous servings (200g). The Taster discovery pack contains 4 smaller pouches of 50g each.
Do you ship internationally? +
Currently we ship throughout the UK, with free shipping on orders over £25. We are working on European shipping; join our newsletter to be the first to know.
MORNING, NOON & NIGHT.

Your daily rhythm.

We’ve curated the perfect introduction. Japanese Matcha to lift you up. Salted Caramel to treat yourself. Heritage Cacao to wind you down. Four micro-milled blends, one complete moment.

30-day happiness guarantee · Free UK shipping